JoorsChain - Digital advertising as it should be
Digital advertising turnover is expected to reach $237 billion in 2018 and grow to $335 billion in 2020. But the industry suffers from inefficiency and fraud which are reaping more than 50% of the returns from companies’ digital advertising investments, without providing any real value. Improving the efficiency of this 200+ BUSD market is the target of JoorsChain, through cutting edge blockchain technology and established, global partners.
As JoorsChain is already active in the industry since 10+ years, this is not about inventing new business and developing all new customers. It is merely about converting the exisiting systems to de-centralized blockchain solutions. Thus, JoorsChain already controls the usage uptake!
JoorsChain makes digital advertising more efficient
JoorsChain will redistribute a significant part of this 200+ BUSD business, today disappearing among middlemen and fraud, to advertisers, publishers, end-users and the owners of the JoorsCoin.
This will be done through creating a transparent, efficient and trustworthy digital advertising eco system based on blockchain. Clear benefits will be created for both businesses and end-users.
Businesses will get transparency on who captures the media dollar, a single source of campaign and delivery information for all parties, and intermediaries will get compensated according to value provided.
End-users will get control and monetization of their data. New business models with end-user incentives when interacting with ads will be created, and improved end-user privacy will be achieved.
Easy to get there - JoorsChain already controls the usage uptake!
JoorsChain does not have to invent and develop totally new business. The founding companies which build JoorsChain already have a large existing customer and end-user base and only de-centralizes the underlying technology to blockchain. JoorsChain will transfer its existing business, customers and end-users from centralized solutions to blockchain. Thus, the user base is there “from the start"!
Video with founders
Soft cap: 10 000 ETH
Hard cap: 15 000 ETH
Total amount of tokens: 800 million
Tokens up for sale: Up to 30%
ERC20 token, 18 decimals
30% sold to external investors
15% kept by JoorsChain AG for contingency
40% community incentives
15% founding team and personal incentives
TalkPool provides IoT solutions and telecommunication network services globally. Talkpool was founded year 2000 and is listed on Nasdaq First North Stockholm. Headquarter is in Chur, Switzerland. Through its cutting-edge technical expertise, long experience and agile business model, TalkPool offers high-quality services on short notice no matter the location.
A swedish pioneer in mobile advertising. Joors empowers mobile operators and media companies to monetize users by making Internet affordable through video ad serving and premium content. Joors will co-develop a JoorsChain client and also a service solution that
will help Advertisers, Publishers and MNOs to find each other and agree on terms to be codified in the smart contracts on the Joorschain.
Wiget Media is a global digital performance agency with a variety of products such as a proprietary real time digital ad exchange (an RTB-exchange). The RTB compatible ad-platform is built in-house has fueled over 150 billion impressions/unique hits across the
globe over the past 6 years. Wiget Media has since 2008 worked with thousands of partners to drive performance to their advertisers and revenue to their publishers.
Starfish Mobile International is one of Africa’s leading Mobile Value Added Services. Starfish Mobile International provides a wide range of services, spanning from mobile content, FMCG (Fast Moving Consumer Goods) marketing campaigns, Trivia Promos to running Mobile Operators’ content services and conducting research through the mobile phone, and will be a key sales channel for the Joorschain solution.
- Step-by-step transfer of existing business to blockchain solution
- Design of token, wallet and transfer contracts
- Start migration of adnetwork components to dApps
2018 Q4 AND ON-WARDS
- First tech goes live
- Continued migration of existing business and users to blockchain solution
- Design add-on features as dApps
JoorsChain Media coverage
MediaLink and JoorsChain have announced that they intend upon cooperating. The 2 companies intend to co-develop dApps where applicable and promote each other’s solutions.
The two blockchain companies Proton and JoorsChain announce that they have the intend to enter in an extensive cooperation.
One of the aspects the companies intend to cooperate in is the joint development of blockchain based functionalities (e.g. dApps) in the ad tech space.
This year Blockshow Europe will hold in Berlin at May 28-29, JoorsChain will attend to the event and we
are looking forward to meet you there!
AirDrop for BLOXPO!
BLOXPO is Europe’s largest blockchain conference and takes place in
Stockholm on May 17th 2018.
No one questions the effectiveness of the BlockChain as a future key technology component. But, recently proposed as a more stringent and prescriptive directive, GDPR which is set to be enforced from 25th May 2018 in EU, creates a paradox to the transparency and immutability signifying BlockChain ecosystems.
With the digital advertising industry booming, why is it still that the customers are being exploited and the advertisers are not able to materialise their ads investment effectively?
All across Latin America internet access has accelerated and grown particularly quick since 2010. Driven by the increased mobile broadband and smartphone adoption (66,1% penetration compared to 51,9% in the rest of the world, by Dec-17)*, there is a heightened need of quality services and solutions that add value to every actor in the connected ecosystems of these emerging markets.
Joors, a Swedish pioneer in mobile advertising, has recently partnered up with Telestax and its RestcommONE platform. The RestcommONE Marketplace gives JoorsChain – through Joors – a unique market platform to access hundreds of Mobile Operators through the RestcommONE Marketplace.
Connecting with a large population base is a common strategy to ensure the success of
The rising data consumption on the mobile internet presents a phenomenal opportunity for the digital marketing industry.
The digital advertising industry is growing rapidly. Research firm Magna expects spending to grow by 13% to $237 billion in 2018
Joors, acting together with a group of industry partners including TrueChain and TalkPool, has formed JoorsChain, a consortium dedicated to developing a blockchain platform addressing the needs of telecom operators, media and adtech.
Has held several senior positions at Ericsson including former vice president at Ericssons headquarter responsible for marketing and sales in EMEA, Asia and Europe. Carl is also a Serial start-up entrepreneur and investor in a global market with focus on IoT, E-health and digital advertising, for example Agada, Joors among others. Carl has helped different companies go public and is board member and director in various start-ups and listed companies, for example, C-security system.
Digital content and Ad-tech executive. Senior management in Acast, the world’s largest audio-on-demand platform, driving e.g. international expansion. Helped companies such as Atlas Copco and Seabay Capital to build and scale. Various entrepreneurial experience within the Tech scene in Sweden and China, including digital advertising and content. Has a journalism background from China and a Master in General Management from Stockholm School of Economics.
Chief Technical Officer and member of the board at Talkpool. Long experience from telecommunications, standardization, Internet-of-Things and international business. Master of Science in Engineering Physics with 7 international patents. Knowledgeable in IoT, blockchains and distributed ledgers.
Experienced international business builder. Combines McKinsey strategy perspectives with hands-on tech understanding and roles as Deputy Head of Business Sweden (former Swedish Trade Council) in China and Consul of Economic Affairs in Guangzhou.
Founder and Chairman of Starfish Mobile International, one of Sub-Saharan Africa’s largest Mobile Value Added Services companies. Built mobile networks throughout Africa. Has extensive experience from software development in Switzerland, and restructured logistics flows for Ericsson Radio Systems’ mobile network rollout in East Asia.
Founder and CEO of Wiget Media Group with over 12 years of experience as an entrepreneur. Grew the
Wiget Media ad-network to roughly $25 million in yearly revenue without any external investors. Soheil also
has a lot of experience from working with early stage startups as an investor in a variety of verticals, and
holds a BSc in Psychology from Southampton Solent University
CTO of Ad platform Wiget Media with 7 years of Adtech experience and responsibility of growing and
managing a team of developers, data analysts and system operations. Senior experience of full stack
development including distributed services and high performance high transaction distributed system
Business development at Wiget Media. Mr Sandgren has almost 20 years of experience as an entrepreneur,
CEO, investor and investment manager. As an entrepreneur Mr Sandgren founded Hitta.se and
Mortgageloan.com. Hitta.se, today one of the strongest brands in Sweden, challenged and later grew larger
than the former monopolist Eniro.se. Mr Sandgren holds an MSc in Economics from the Stockholm School of
Economics, and a major in Finance from Hochschule St Gallen in Switzerland.
Studied business administration at The Hague University in the Netherlands. Leadership experience in FMCG industry at Ahold Netherlands. Marketing and sales for Talkpool in the Internet of Things industry. Specialised in branding and communications in technical markets.
The information set out herein is continuously updated. Consequently, the Company does not assume any responsibility that the information set out herein is final or correct and disclaims, to the fullest extent permitted by applicable law, any and all liability whether arising in tort, contract or otherwise in respect of this paper. Neither this paper nor anything contained herein shall form the basis of or be relied on in connection with or act as an inducement to enter into any contract or commitment whatsoever.
Potential investors should note that the final structuring of the project is subject to ongoing legal, regulatory and tax considerations and is, therefore, subject to material changes. The Company reserves the right to change the structure of the project for any reason at its sole discretion.
This paper is not a prospectus within the meaning of articles 1156 and 652a of the Swiss Code of Obligations or a prospectus under any other applicable laws. The information contained herein shall not constitute an offer to sell or the solicitation of an offer to buy, in any jurisdiction in which such offer or solicitation would be unlawful prior to registration, exemption from registration or qualification under the securities laws of any jurisdiction.