A Blockchain Based Eco-system for Next Level Digital Advertising.

$ Invest

JoorsChain - Digital advertising as it should be

Digital advertising turnover is expected to reach $237 billion in 2018 and grow to $335 billion in 2020. But the industry suffers from inefficiency and fraud which are reaping more than 50% of the returns from companies’ digital advertising investments, without providing any real value. Improving the efficiency of this 200+ BUSD market is the target of JoorsChain, through cutting edge blockchain technology and established, global partners.

As JoorsChain is already active in the industry since 10+ years, this is not about inventing new business and developing all new customers. It is merely about converting the exisiting systems to de-centralized blockchain solutions. Thus, JoorsChain already controls the usage uptake!

JoorsChain makes digital advertising more efficient

JoorsChain will redistribute a significant part of this 200+ BUSD business, today disappearing among middlemen and fraud, to advertisers, publishers, end-users and the owners of the JoorsCoin.
This will be done through creating a transparent, efficient and trustworthy digital advertising eco system based on blockchain. Clear benefits will be created for both businesses and end-users.

Businesses will get transparency on who captures the media dollar, a single source of campaign and delivery information for all parties, and intermediaries will get compensated according to value provided.

End-users will get control and monetization of their data. New business models with end-user incentives when interacting with ads will be created, and improved end-user privacy will be achieved.

Easy to get there - JoorsChain already controls the usage uptake!

JoorsChain does not have to invent and develop totally new business. The founding companies which build JoorsChain already have a large existing customer and end-user base and only de-centralizes the underlying technology to blockchain. JoorsChain will transfer its existing business, customers and end-users from centralized solutions to blockchain. Thus, the user base is there “from the start"!

Company

Customers

Technology

TODAY

  • 50M Ad-views

  • 200 countries

  • +1300 employees

  • Centralised Ad-tech

BLOCKCHAIN

TOMORROW

  • De-centralised Blockchain ad-tech

  • Same customers & end-user

Video with founders

Investment Stages

The fundraising is on-going, currently focusing on institutional and private investors. Contact us for more information

Done

1. PRE-SEED FOUNDING

Team build-up and high-level tech design

In Progress

2. PRIVATE SALE

Develop first tech implementations

To Come

3. PUBLIC SALE

- Continued migration of existing business and users to blockchain

- Expansion of usage

The JoorsCoin

JOORSCOIN INFO

Symbol: JIC
Soft cap: 10 000 ETH
Hard cap: 15 000 ETH

Total amount of tokens: 800 million
Tokens up for sale: Up to 30%
Technical specifications:
ERC20 token, 18 decimals

TOKEN ALLOCATION

30% sold to external investors
15% kept by JoorsChain AG for contingency
40% community incentives
15% founding team and personal incentives
(approx.)

Founding partners

Talkpool
The comms people

TalkPool provides IoT solutions and telecommunication network services globally. Talkpool was founded year 2000 and is listed on Nasdaq First North Stockholm. Headquarter is in Chur, Switzerland. Through its cutting-edge technical expertise, long experience and agile business model, TalkPool offers high-quality services on short notice no matter the location.

Joors
Ad-buying experts

A swedish pioneer in mobile advertising. Joors empowers mobile operators and media companies to monetize users by making Internet affordable through video ad serving and premium content. Joors will co-develop a JoorsChain client and also a service solution that
will help Advertisers, Publishers and MNOs to find each other and agree on terms to be codified in the smart contracts on the Joorschain.

Wiget
The Ad platform

Wiget Media is a global digital performance agency with a variety of products such as a proprietary real time digital ad exchange (an RTB-exchange). The RTB compatible ad-platform is built in-house has fueled over 150 billion impressions/unique hits across the
globe over the past 6 years. Wiget Media has since 2008 worked with thousands of partners to drive performance to their advertisers and revenue to their publishers.

Starfish
The mobile people

Starfish Mobile International is one of Africa’s leading Mobile Value Added Services. Starfish Mobile International provides a wide range of services, spanning from mobile content, FMCG (Fast Moving Consumer Goods) marketing campaigns, Trivia Promos to running Mobile Operators’ content services and conducting research through the mobile phone, and will be a key sales channel for the Joorschain solution.

Brands and partners we work with

Our Roadmap

NOV 2017

Joorschain founded

2018 Q1

Team build-up and tech design

2018 Q2

- High-level tech architecture development
- Evaluation of underlying blockchains

2018 Q3

- Step-by-step transfer of existing business to blockchain solution
- Design of token, wallet and transfer contracts
- Start migration of adnetwork components to dApps

2018 Q4 AND ON-WARDS

- First tech goes live
- Continued migration of existing business and users to blockchain solution
- Design add-on features as dApps

2019 Q1 AND ON-WARDS

- Funding partners technology and users transfered to blockchain solution
- Additional functionality and new usage applications continuously added

News

Spotlight
05 Sep
Mobile World Congress Americas 2018

We are glad to announce Joors/JoorsChain/PAiC will attend the Mobile World Congress Americas 2018 from September 12-14 in Los Angeles, California. Our partnership would be more than pleased to show how we are recreating “Digital advertising as it should be”, through JoorsChain’s blockchained digital ad ecosystem, intended to go live end of 2018.

Read more
Media about us
04 Sep
Göteborgs Posten - Skapar ny teknik mot nätskojare

SWEDISH – Skapar ny teknik mot nätskojare
http://www.gp.se/nyheter/v%C3%A4stsverige/skapar-ny-teknik-mot-n%C3%A4tskojare-1.5755757

Read more
Media about us
04 Sep
Dagens Media - Svenska Talkpool ska stoppa annonsfusket

SWEDISH – Svenska Talkpool ska stoppa annonsfusket
https://www.dagensmedia.se/medier/digitalt/svenska-talkpool-ska-stoppa-annonsfusket-6912284

Read more
Media about us
04 Sep
CoinFT - JoorsChain’s Next Generation Blockchain Ready to Disrupt Digital Advertising

JoorsChain’s Next Generation Blockchain Ready to Disrupt Digital Advertising
https://www.coinft.com/blog/2018/7/3/joorschains-next-generation-blockchain-ready-to-disrupt-digital-advertising

Read more
Media about us
04 Sep
Trijo News - Four companies come together to revolutionize the advertising industry

Four companies come together to revolutionize the advertising industry: “We already have customers”
https://news.trijo.co/news/four-companies-come-together-to-revolutionize-the-advertising-industry/?lang=en

Read more

Events

Upcoming events
Past events
2018-05-21 00:00
Europe’s largest blockchain event - Blockshow is coming!

This year Blockshow Europe will hold in Berlin at May 28-29, JoorsChain will attend to the event and we
are looking forward to meet you there!

Read more
2018-05-14 00:00
JoorsChain will attend at BLOXPO 2018 in Stockholm!

AirDrop for BLOXPO!
BLOXPO is Europe’s largest blockchain conference and takes place in
Stockholm on May 17th 2018.

Read more
2018-09-12 00:00
Mobile World Congress Americas 2018

We are glad to announce Joors/JoorsChain/PAiC will attend the Mobile World Congress Americas 2018 from September 12-14 in Los Angeles, California. Our partnership would be more than pleased to show how we are recreating “Digital advertising as it should be”, through JoorsChain’s blockchained digital ad ecosystem, intended to go live end of 2018.

Read more

The Team

Carl Aspenberg
Cecilie Chen
Stefan Lindgren
Stefan Arenbalk
Per Östberg
Soheil Amorpour
Armin Eftekhari
David Sandgren
Boris de Bruin
Stay in Touch




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Legal

The information set out herein is continuously updated. Consequently, the Company does not assume any responsibility that the information set out herein is final or correct and disclaims, to the fullest extent permitted by applicable law, any and all liability whether arising in tort, contract or otherwise in respect of this paper. Neither this paper nor anything contained herein shall form the basis of or be relied on in connection with or act as an inducement to enter into any contract or commitment whatsoever.
Potential investors should note that the final structuring of the project is subject to ongoing legal, regulatory and tax considerations and is, therefore, subject to material changes. The Company reserves the right to change the structure of the project for any reason at its sole discretion.

This paper is not a prospectus within the meaning of articles 1156 and 652a of the Swiss Code of Obligations or a prospectus under any other applicable laws. The information contained herein shall not constitute an offer to sell or the solicitation of an offer to buy, in any jurisdiction in which such offer or solicitation would be unlawful prior to registration, exemption from registration or qualification under the securities laws of any jurisdiction.