A Blockchain Based Eco-system for Next Level Digital Advertising.

JoorsChain - Digital advertising as it should be

Digital advertising turnover is expected to reach $237 billion in 2018 and grow to $335 billion in 2020. But the industry suffers from inefficiency and fraud which are reaping more than 50% of the returns from companies’ digital advertising investments, without providing any real value. Improving the efficiency of this 200+ BUSD market is the target of JoorsChain, through cutting edge blockchain technology and established, global partners.

As JoorsChain is already active in the industry since 10+ years, this is not about inventing new business and developing all new customers. It is merely about converting the exisiting systems to de-centralized blockchain solutions. Thus, JoorsChain already controls the usage uptake!

JoorsChain makes digital advertising more efficient

JoorsChain will redistribute a significant part of this 200+ BUSD business, today disappearing among middlemen and fraud, to advertisers, publishers, end-users and the owners of the JoorsCoin.
This will be done through creating a transparent, efficient and trustworthy digital advertising eco system based on blockchain. Clear benefits will be created for both businesses and end-users.

Businesses will get transparency on who captures the media dollar, a single source of campaign and delivery information for all parties, and intermediaries will get compensated according to value provided.

End-users will get control and monetization of their data. New business models with end-user incentives when interacting with ads will be created, and improved end-user privacy will be achieved.

Easy to get there - JoorsChain already controls the usage uptake!

JoorsChain does not have to invent and develop totally new business. The founding companies which build JoorsChain already have a large existing customer and end-user base and only de-centralizes the underlying technology to blockchain. JoorsChain will transfer its existing business, customers and end-users from centralized solutions to blockchain. Thus, the user base is there “from the start"!


Video with founders

Investment Stages

The fundraising is on-going, currently focusing on institutional and private investors. Contact us for more information

The JoorsCoin


Symbol: JIC
Soft cap: 10 000 ETH
Hard cap: 15 000 ETH

Total amount of tokens: 800 million
Tokens up for sale: Up to 50%
Technical specifications:
ERC20 token, 18 decimals


50% sold to external investors
20% kept by JoorsChain AG for contingency
20% founding team and personal incentives
10% community incentives

Founding partners

The comms people

TalkPool provides IoT solutions and telecommunication network services globally. Talkpool was founded year 2000 and is listed on Nasdaq First North Stockholm. Headquarter is in Chur, Switzerland. Through its cutting-edge technical expertise, long experience and agile business model, TalkPool offers high-quality services on short notice no matter the location.

Ad-buying experts

A swedish pioneer in mobile advertising. Joors empowers mobile operators and media companies to monetize users by making Internet affordable through video ad serving and premium content. Joors will co-develop a JoorsChain client and also a service solution that
will help Advertisers, Publishers and MNOs to find each other and agree on terms to be codified in the smart contracts on the Joorschain.

The Ad platform

Wiget Media is a global digital performance agency with a variety of products such as a proprietary real time digital ad exchange (an RTB-exchange). The RTB compatible ad-platform is built in-house has fueled over 150 billion impressions/unique hits across the
globe over the past 6 years. Wiget Media has since 2008 worked with thousands of partners to drive performance to their advertisers and revenue to their publishers.

The mobile people

Starfish Mobile International is one of Africa’s leading Mobile Value Added Services. Starfish Mobile International provides a wide range of services, spanning from mobile content, FMCG (Fast Moving Consumer Goods) marketing campaigns, Trivia Promos to running Mobile Operators’ content services and conducting research through the mobile phone, and will be a key sales channel for the Joorschain solution.

Brands and partners we work with

Our Roadmap

Our Roadmap

JoorsChain Media coverage

The Team

Carl Aspenberg
Cecilie Chen
Stefan Lindgren
Stefan Arenbalk
Per Östberg
Soheil Amorpour
Armin Eftekhari
David Sandgren
Boris de Bruin
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