Digital advertising 2.0 is here. Joors together with partners TrueChain, TalkPool and Starfish Mobile International is planning to introduce a decentralized blockchain solution for the Ad-tech industry that will revolutionize the inefficient status quo of digital advertising. JoorsChain will facilitate all types of actors within the existing ecosystem and create a transparent way to buy and sell advertising spots while at the same time minimizing fraud. The blockchain will be based on TrueChain’s state of the art technology. Our team consists of experienced professionals with substantial knowledge within the fields of telecommunications, Internet-Of-Things and business development.
Connecting with a large population base is a common strategy to ensure the success of
The rising data consumption on the mobile internet presents a phenomenal opportunity for the digital marketing industry.
The digital advertising industry is growing rapidly. Research firm Magna expects spending to grow by 13% to $237 billion in 2018
Has held several senior positions at Ericsson including former vice president at Ericssons headquarter responsible for marketing and sales in EMEA, Asia and Europe. Carl is also a Serial start-up entrepreneur and investor in a global market with focus on IoT, E-health and digital advertising, for example Agada, Joors among others. Carl has helped different companies go public and is board member and director in various start-ups and listed companies, for example, C-security system.
Digital content and Ad-tech executive. Senior management in Acast, the world’s largest audio-on-demand platform, driving e.g. international expansion. Helped companies such as Atlas Copco and Seabay Capital to build and scale. Various entrepreneurial experience within the Tech scene in Sweden and China, including digital advertising and content. Has a journalism background from China and a Master in General Management from Stockholm School of Economics.
Chief Technical Officer and member of the board at Talkpool. Long experience from telecommunications, standardization, Internet-of-Things and international business. Master of Science in Engineering Physics with 7 international patents. Knowledgeable in IoT, blockchains and distributed ledgers.
Experienced international business builder. Combines McKinsey strategy perspectives with hands-on tech understanding and roles as Deputy Head of Business Sweden (former Swedish Trade Council) in China and Consul of Economic Affairs in Guangzhou.
Founder and Chairman of Starfish Mobile International, one of Sub-Saharan Africa’s largest Mobile Value Added Services companies. Built mobile networks throughout Africa. Has extensive experience from software development in Switzerland, and restructured logistics flows for Ericsson Radio Systems’ mobile network rollout in East Asia.
Got a question that needs an answer or want to know more about JoorsChain? Get in touch with us via social media…
0046 7456 234
Address - Joors
Intjoors Holding AB
111 37, Stockholm, Sweden